Archive for the ‘domain valuation’ category

The Value of SeWatch.net to sell Domain Names

January 23, 2011

I’m not sure whether any domain investors have visited SeWatch.net. If you’re looking for a buyer, I believe this website will help you. After you search Google for potential buyers, input the website into the search window on SeWatch.net will generate SEO information such as site tags, which are keywords a website uses to compete for traffic in different categories.

Furthermore, if you own any domain names that are an exact match to the website’s tags, you can use that information as a selling tool. High traffic websites may reply back to ask a price. Even low traffic sites that want to establish a web presence may take a chance on acquiring your domain name.

The keyword to selling a domain name is finding the right buyer. There is always a buyer for a good name. A good name is a domain with market value. It will have exact match keywords without the extra baggage. Adjectives such as the following are good to attract attention to a product, but I believe that service domains must have an exact match to increase your chances at making a sale.

Adjective Examples

– Hot
– Dynamic
– Awesome
– Top
– Best
– All About
– Good

The adjective above are effective in the product and job niche, but can weigh down other domain names. However, there are some valuable domains that contain the adjectives above, though I never really search for such domains. My searches are all about the exact name. I wouldn’t consider all great domain names to be generic. Google suggestion keywords are important to me. IF I can type in the keywords into Google, and they pull up as a search suggestion, I know that people are typing in the keywords.

Although, I would rather own a GEO job or hotel domains, I feel that using ‘Dynamic’ or ‘Best’ as adjectives to describe the keywords are like a chained chess that won’t unlock a potential sale. They are anchors that keep a boat from moving across the ocean. Too many adjectives weigh down a domain. However, if TopJobs.com was available, I believe that is a good domain name. I don’t care too much for acquiring reverse order domains. I never sold any. In addition, CoolDownloads.org failed to find a buyer.

I try to find the domains I know a company will want. SeWatch.net is a great selling tool to reveal site tags. Exact match service domains are highly marketable such as ResumeServices.com, CoverLetterServices.com, CleaningServices.com, HandymanService.com, TreeService.com, LoanService.com and another other category that has many keyword results. Some may challenge me on suggesting that the adjectives listed above are good adjectives that add value to a domain name for SEO purposes, or as marketing tools. In my opinion, adding any of those adjectives to my past sales would have amounted to zero sales.

SeWatch.net will help you to identify the tags a website uses. You have leverage presenting an exact match domains that are listed as tags than offering a domain name with too many adjectives. Don’t get me wrong, long tailed domains are valuable. LaserHairRemoval.com is a major 6-7 figure domain name. MesotheliomaTreatment.com and the .org have great value due to their high CPC (i.e. attorney, treatment, health care, insurance, etc), and relevant demand. I own the domain AlternativeMesotheliomaTreatment.org. The domain has a high CPC in the $22 range. Estibot only values the domain at $5, but this domain is much more valuable in a sense that it can be developed in a reliable information site. Imagine the value of the ad clicks for attorneys, health care, treatment, and so forth. Adding addition keywords to compliment the category is useful to narrowing down a topic.

There are many resume websites that outperform resume.com and resumes.com. I’m sure the subdomain of a generic domain spend a lot of money on SEO services, print advertisements, affiliate programs, and by bidding on keywords. Your goal to sell a domain is to find a website or company that will want to use the domain to either build a website, point to an existing site, to build mini-sites, and essentially own the keyword category. Type-in any high traffic in SeWatch.net. They will likely provide you with the site tags.

Ask the following questions. What type of services or products does the website provide their customers and clients? How important are the keywords to the company? Will a consumer identify the company’s products and service with the domain name? Will paying 5 figures to acquire HDMICables.com help a company that sells HDMI cables? Companies have the money to spend. You know that a domain name is good when you get an immediate reply asking for the price. On opposing side, a domain name that never receives any responses, or is one that you can’t seem to find a home other than in your possession may be worth analyzing to consider its marketing value. Why waste weeks, and even months trying to sell a decent domain name? Your time will be better spent promoting your best domains.

Domain names with low average keyword results and barely any searches can be awesome. If the domain name is great, it really doesn’t matter what an appraisal system conveys to you. You can sell this domain to a company that provides the exact service or sells the exact product. SeWatch.net will guide you to the lighthouse tower with a potential buyer awaiting your domain. Your domain is like a ship sailing the sea.

What will it take for you to reach your destination? You need tools to navigate a sale. Many domain commentors will oppose anyone that considers traffic, Google Page Rank, keyword performance, and any other stats as factors to determine a domain’s value. They will sway one away from the riches. The generic quality of a domain can represent a name with little searches and average keyword results. And this domain name can be the most marketable service as company has to offer their customers. Find what site tags a website uses to capture traffic.

Know everything there is to know about the website and your domain. If they request traffic, and your domain doesn’t generic any traffic, tell them your site is only parked. Be transparent about the domain. Build value in the domain name and the keywords. Having high traffic will also attract major attention. Good domain names are those that describe a particular product, service, and anything else a company depends on to operate their business. When you visit Wal-mart and Target, you will notice they sell many products. What are the name of these products? Non stick cooking pans, stainless steel knives, leather backpacks, leather jackets, and many other products are descriptive, and valuable. They are usually made of a specific material, or have additional adjective to describe them.

I would have to spend a fortune to market allboutnonstickcookingpans.com. I wouldn’t waste the time or the money to register the domain. Sewatch.net is a good domain tool to analyze SEO relevant information. Site tags are the key to unlock a sale. Good luck Thanks for reading.

Below are the site tags I use for Domaining Mojo. DomainingMojo.com is pointed to DomainingMojo.wordpress.com. DomainingMojo.com is masked. I would prefer a site that specifically runs off the domain name itself, but I would be open to possibly expanding the blog to reach a larger audience.

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How to become a good domain seller

January 19, 2011

The most common questions that are asked on domain blogs and forums are how to sell a domain and is my domain any good. What does it take to become a good domain seller? From my experience, you have to learn from your experiences. I made selling mistakes that eventually ruined several sales. Surely enough, I wasn’t happy about giving out too much information, or asking too much money for a domain. How does one become a good domain seller?

Most end-users don’t know a domain investor is selling a domain name. They may develop a business plan, which calls for the marketing team to secure a domain name. Essentially, good companies know the value of a domain name. If the company is unable to secure the generic name, they will make it a point to go after a subdomain of the generic name. What many are not fully aware of is that these subdomains of the generic name can become high performers. CareerBuilder.com is a powerful job site that generates nearly 12 million unique visitors per month, and nearly double that amount in total page views. Selling high traffic sites is another ball game.

The first step to becoming a good domain seller is to learn about domain tools. Many blog posters are going to sway you away from domain tools, which will lengthen your learning curve. Domain websites such as Compete.com (evaluates unique traffic, page views, and keywords), Sewatch.net (website keywords, GPR, and site tags), Alexa.com (Alexa Traffic Rank, popular keyword searches, and sites that link in), Valuate.com and Estibot.com (Domain valuation platforms), DomainTools.com (Whois lookup, domains for sale, and domain creation date and expiration), WebsiteOutlook.com and 7zoom.com (overall domain appraisals based on Alexa, GPR, backlinks, and domain age).

In essence, the more you learn about domain tools, the more seasoned you will be to cook a sale. Think of vehicle sales associates that use vehicle features as a hook to reel in the customer. Every time a customer asks about the price, the sales associate will change the subject because they know they can easily lose a customer with revealing the price too early. Domains operate on the same platform. As a domain seller, learn everything there’s to know about the domain’s niche, the buyer’s website or business (target audience, site traffic, CPC bidding, and etc.), and the price you want for the domain. You will usually know how to set the price. It really depends on the domain name, the market, the buyer’s traffic, and the value of the product and or service.

Websites that produce 100,000+ unique visitors per month will have a great deal of capital to invest. Even domain blog owners that generate 5-80K unique visitors per month have deep pockets because they also run companies. You’re not going to ask $10,000 on a domain for a website that only has 400 unique visitors per month. Know your market. What role does the buyer play in the niche? Are they a top performer? Or are they looking to move up the ranks? High traffic websites most likely have the money to spend. Your goal is to build interest in the domain.

Use Google to search the domain’s keywords. Determine which advertisers are bidding on the keywords. Make a list of those websites. Also, look at what sites are positioned on the first two pages. Add them to the list, but separate the advertisers from the websites. Label them to identify the difference. Visit the website. Click on the ‘contact us’ link on the homepage page. Usually, you will find the link on the bottom of the site, or at the top of the page. Present the domain to the end-user, telling them that you own the domain name, and you want to sell it to them.

You can tell them a specific price, but if the price is too high you may never receive a reply. Give them the bait so they’ll come to you. They will know from the moment they see the domain name whether it will compliment their business plan. If you present a domain name that the company uses, mention to them that acquiring such a domain will reduce their advertising cost because they will now own the category. However, they may bid on other keywords, so it is best to only mention your domain’s keywords.

When contacting more established websites, keep your sales pitch to a minimum. More than likely they already know the value of advertising, and what a domain name can do for them. If they ask you questions, you can give them some information. Domain tools will help you to educate a less established buyer, and or low traffic website to find value in a domain. The more information you share, the greater chance you have to make a mistake. If an end-user expresses interest, tell them the price of the domain. Don’t try to tell them what they can do with the domain, or mention any branding options. Thank them for replying back, and then provide them the price.

How do you price a domain? You can use Valuate and Estibot, though they may provide high or low appraisals to complicate the sale. You have to know how important the keywords are to an end-user. Most of the time, the generic name may be more than they want to spend. but then there are some end-users that already know the value of a domain. If a domain name is very unique and is specific to the company, don’t be afraid to ask more for the domain. After you make the sale, there is a strong chance the domain will increase in value. The more work a company puts into branding the domain, or even advertising the domain to build traffic in that particular area, the likelihood the domain will soar in value. Selling quality domain names is a challenge due to future value. I’ve seen a 3 character .com sell at $38k, only to be resold a few months later for 13 times more than the previous sale. That’s a tough sale to watch.

I would recommend using Sedo to complete sales. You can provide the buyer with the information to find the domain sales page. Sedo is quick with communicating to the seller to push the domain to them. They take payments, as well as make payments without delaying the process. I never experienced any problems with Sedo’s transfer team. From my standpoint, I realize the reason Sedo is the number #1 domain aftermarket sales leader.

There are times when a deal will not be instant. You may have to wait longer than expected to make a sale. Never lose your patience. Keep being persistent to ensure the buyer knows that you’re there to help. Don’t be too pushy. Always remain professional, showing respect from the beginning to the end. Advanced domain investors can complete deals directly with the buyer.

However, new domainers should use a domain sales platform to complete their first sale. It is best to become familiar with the sales process. You can learn to push domains to another registrar, as well as to another domain company. Selling a domain from within a registrar is effortless. Though, not the same can be said about pushing a domain outside of a registrar. I will write a future post on domain pushing. You can also visit DomainNamePush.com to watch videos and view the steps on the homepage.

Thank the buyer for purchasing your domain. Keep in contact with the buyer. Pricing a domain is important. If you price the domain too high, you will lose a sale. Pricing the domain too low will cost you a significant amount. Always communicate your intentions. If you don’t hear from the buyer, send them a e-mail. Of course, this article is more for those that need help making a sale. Experienced sellers usually have their personal sales technique set in place.

Advertise your domains for free on Craig’s List, Sales Spider, and other free advertising platforms. Send the potential lead to your domain sales page. Unless you know the buyer, or they’re a popular Internet brand, be careful with who you deal with in the sales process. Don’t give out too much information. Avoid taking checks or money orders as a form of payment. Only use PayPal to accept payments. In order to avoid conflict, have another domain company facilitate the deal. It is acceptable to work directly with popular websites, but dealing with strangers you don’t have a business relationship with can spell trouble. Trust is a major issue. Know your buyer.

Contact as many end-users as you can. You can tweak the content a little to personalize the sales pitch with addressing the e-mail to the end-user. Target advertising costs; challenge whether they’re receiving the results they want. If you find a potential lead that is serous, then you can invest time into completing the deal. Selling is a challenging process. When you get used to communicating with end-users, you will become more comfortable. Develop a sales strategy that works best for you. Be confident that you own the best domains. Never mention you own less appealing, or mediocre domains. You need to set the tone right away. Convey to the end-user what you want. Good luck on making a sale.

Domain Valuation based on the weight of keywords, and then a reported sale

January 14, 2011

Over the past year, thousands of elite domain names have changed ownership. Domain valuation tools such as Estibot keep track of the reported sales. Most of the time you can find a reported sale displayed below the extension list. The .co and .me domain names haven’t caught up in value unless there was a reported sale.

For example, a —-.co name is only worth $15. After selling in an auction, the domain is now worth the amount of the reported sale. This valuation strategy is attributed to the market. PRresumes.com appraises for $750, but PhotographerResume.com only produces a $450 appraisal. I favor PhotographerResume.com more because the keywords are searched more than 1,000+ times a month. Both domains can produce a sale.

I own SuisunCityHotels.com, which appraises for $1600. The keywords are searched over 1,000 times a month. In addition, I also own SuisunHotels.com. The domain barely generates an keyword stats, pulling in at a $5 appraisal. SuisunHotels.com receives more ad clicks and traffic, as opposed to SuisunCityHotels.com, the valuable domain. If I sell SuisunHotel.com for $1000, and the sale is reported, the domain will then appraise for $1,000.

The market valuation is a good tool, even though a random domain with no value can be appraised at $2,000. Suisun City only has one hotel, but many people search for hotels because they plan to visit relatives or friends. The surrounding cities, Fairfield and Vacaville, have a combined 210,000 people. When a person looking for a hotel in Suisun City types in the keywords in the search engine, a list of surrounding hotel will appear. There is value in owning both SuisunCityHotels.com and SuisunHotels.com. In my opinion, SuisunHotels.com is a good type-in domains to target hotels in the Solano County area. Hotels that operate in the area will benefit from owning such a domain.

The weight of the keywords, average keyword results, popular searches, Google Page Rank, Alexa, overture, CPC competition and amount, and the type of keywords targeting a niche are important factors in assessing a domain. Most elite domainers own so many domains, there is no possible way they can develop them all. Over time, many generic domains are assigned a Google Page Rank and an Alexa rank. They also generate unique traffic, as well.

A reported sale is an easy approach to increase the value of a domain name. Whereas, taking into account all the performance and keyword factors is better option to determine a domain’s worth. You can sell a $5 domain today for $1,000 at Sedo. That domain will be reported as a sale, which it will then be worth $1,000. Would I consider that an accurate valuation? In my opinion, a reported sale is an inaccurate way to assess the value of a domain name.

There is no accurate way to assign a value to a domain value. That is the reason reported sales are considered an obvious form of value. A home that sales in a particular neighborhood will set the tone for other homes also selling there. An owner selling a home for $500,000 will not attract value if other owners are selling their home in the same area for $200,000. Even such homes may have more than what the more pricier home is offering.

Domain names follow the same pricing method. It will take time for .co and .me domains to be assigned an accurate value. Many domain owners are turning down high offers on domains that be only worth $500 in the domain valuation. They’re experienced enough to know better to let these domains go for little money.

In assessing the .me market, the Sedo auction, private and public sales are helping .me to increase in value. That’s good news for my only .me domain – Spirituality.me. The Sedo .co auction a week after the Superbowl will likely further increase the value of the .co. Whereas, the .co land rush auctions already established a value on many generic .co domains. Mesothelioma.co captured a nice sale at $70,000. The one character .co names are more so for domain investors and companies that pre-qualify to meet auction standards.

The only .co domains I own are ResumeServices.co, Aesthetician.co, QRT.co, Suisun.co, BryantPark.co, and Pier39.co. I favor Aesthetician.co, and then ResumeServices.co. You have to be the judge of the assessing the market to determine an appraisal value. Even a paid appraisal is not always going to be accurate. Every company bases the valuation on different standards.

Go Daddy provided me with 5 free domain appraisal ($15 version). The reported generated a $50,000 value on MobileMovies.info and a $40,000 value on Suisun.org. I would like to believe that, but I know better. MobileMovies.info does generate consistent traffic. I may look to test the market on the domain. I think a good price, what Sedo recommends, is $1500. Mobile movies has high popular monthly search, both locally and globally.

Suisun.org will be worth a god amount to the community organization in Suisun City. The domain appraises on Valuate and Estibot for $1300. I think a fair price for the domain is $1600. I will probably never sell the domain for that amount because Suisun City only has a population of 30,000. As their market grows, so will my GEO domain name such as SuisunCityHotels.com, SuisunCityApartments.com, SuisunCityRentals.com, SuisunCityRestaurants.com, Suisun.biz, SuisunHotels.com, Suisun.org, SuisunJobs.com, and CityofSuisun.com.

In the meantime, every Suisun City domains already scored ad clicks and traffic. All the domain names are brandable to capture traffic in the surrounding Solano County cities (total population 450,000). I also own AmericanCanyon.info, AmericanCanyonJobs.com, FairfieldCaJobs.com, VacavilleJobs.net, SFJobs.info, and VacavilleCAHotels.com. I’m confident ValenciaJobs.org can make some revenue, as well as SantaBarbaraCaJobs.com. GEO hotel domains that have over 1,000 popular searches can capture traffic. Such hotel names like SantaMargaritaHotels.com, NewhallHotels.com, StevenRanchHotels.com, CanyonCountryHotels.com, QueensHotels.net, and GilroyHotels.net have a chance to produce a sale. All it takes is for me to convince a hotel property that acquiring the hotel domains will reduce advertising costs, and lead sales agreement established with other companies.

Know that a domain’s true valuation is what a buyer is willing to pay for the domain. Valuation tools help to assign a value on the domain, which then a buyer and seller can negotiate to find a median price. For the most part, reported sales are treated as value. Many generic domains have value because they are generic, cover a large market spectrum, are brandable, have many average keyword results and popular searches, have a GPR, Alexa traffic rank and unique traffic. Some may not have any backlinks, or performance stats, but another company has a plan to develop the domain into a popular product or service website. In the end, you will determine the value of your domains. Valuation tools will be there to help you to make a buying and selling decision.

Good luck.