Posted tagged ‘how to sell domain names’

Know your market to sell domains: Domaining Tips

September 18, 2011

Are you trying to sell your domain names? Do you know the end-user market in your relevant niche? Don’t waste too much time contacting the wrong companies. Expect end-users to delay a sale.  Your best option to selling a domain name is to know your market.

Selling domain names is a tough task. You will experience challenges with selling top generic domain names. Domainers have a few options to sell their domain names.

  1. Sell to end-users (i.e. new startup, high traffic sites, and even low traffic sites)
  2. Sell to domainer
  3. Sell to friend
  4. Sell at auction
  5. Sell on free advertising sites
  6. Sell in domain forums
  7. Sell to established website
  8. Sell to companies listed in Yellow Pages with no website
  9. Sell to domain companies
  10. Sell to local business

You can sell your domain names to many entities. However, selling domain names require strategy. Owning the best generic domain names won’t guarantee you a sale. You have to build value into the domain name. Choose the right entity that needs your domain name.

Why are domain names hard to sell? Every company, domainer, and website have a different need. The key to selling a domain name is to identify a need. Any end-user, domainer, and a business will want a domain. Our wants and needs are different.

A high traffic website that loses traffic will need to solve their marketing dilemma. Therefore, there is a need to secure a domain name to reestablish traffic. Find relevant websites that are similar to your domain names. Visit Compete.com to view the website’s performance as well as their competitors. Go to Alexa.com and locate the high impact queries (i.e. top keywords that deliver traffic).

Visit Sewatch.net to locate site tags. Site tag are website’s top keywords used to drive traffic to them. Always purchase domain names with keyword value. Don’t risk your investment on future domain names you think are going to be worth money. Keyword domain names are the best option to increase your domain sales opportunities.

Education domains were once a safe bet. However, education domains are only good with high exact monthly searches and good CPC. They can make good ad revenue. It is rare for an education company to reply back to a sales pitches. These education companies are usually looking to purchase top keyword education domain names. For example, domain names such as DegreePrograms.com, OnlineCollegeDegrees.com, and OnlineDegrees.com are top education domains that sold at high prices.

Whenever ‘online’ precedes an education product and or service, the CPC will usually generate a high competition among bidders. ‘Online’ is a high impact keyword. Job and resume sites attract end-users. There is good competition in the job and resume space, especially since affiliate programs pay good commission to push leads. You can make 20% off a resume and cover letter sale.

For the most part, developing such domains into high conversion websites require one to have strong web developing and SEO skills. You must get ranked on the first page of the major search engines to generate good traffic. Job and resume seekers prefer to choose job and resume companies on the first few pages. It is rare they will look past page #4 to find services and quality content.

If these job and resume seekers are serious enough to search for content, then they may choose content listed as #9o or #120. Why are keyword searches important to selling domain names? Your goal is to inform an end-user that they need your keyword domain. These domain names can easily become good type-in traffic sites. A few good leads can recoup an investment. You can save an end-user on advertising costs associated with Google AdWords.

Buy dot com domain names to fully maximize your domain sales. There is no other domain extension with as much success as the dot com. No matter what you hear from others, the dot com extension is the best. Try to locate high search dot com domain names with strong keyword value. These domains are still available to hand register.

Moreover, good keyword domains may be sitting around in an auction with no takers. The minimum criteria is 1000+ exact match searches per month. However, there are some great dot com domains with searches between 100-1000 (i.e. EliminateDebts.com). You may find quality domain names with no exact match searches. It is up to you to locate these domain gems.

Service domain names are valuable. If you own a generic service domain name, you increase your chance in making a sale. CleaningService.com, TreeService.com, ResumeService.com, RoofingService.com, EmailService.com, WebService.com, PlumbingService.com and other service-based domain names are golden assets in the end-user market.

You might want to trying cold calling a business. Be aware that most people you communicate with on the phone lack domain experience. They may assume their website is enough to conduct business on the net. Educating these websites is not worth your time unless the business is interested in what you have to offer them.

Be assertive the moment you reach a voice. Don’t say do you want a domain name. Instead, tell the end-user that you are offering them a domain name you think will help improve their business. Every time you offer a domain name, try to push the sale forward with trigger words such as improve, better, strong, web presence, more traffic, saving, quality traffic, and controlling the keyword.

Know everything you need to know about the end-user. Study the end-user with the same focus as when you research an employer to prepare for an interview. One friend told me that in the sales market, you will deal with 80% objections, 18% maybe or no, and 2% sure deals. Learn to strengthen your ability to handle objections. You can let an offer to cool off. Go after the deal until you there is a definite rejection and or a closed sale. A domain sale is completed once payment is received and the domain is pushed or transferred to the new owner.

What are the main objections in domain sales? The main objections are price, need, and trust. Businesses will be cautious with people they don’t know. They will make price excuses to divert a sale. Challenge an end-user’s advertising costs. Tell them a domain name will reduce their future advertising costs. Need is a major factor. Inform the end-user there is a need to gain quality traffic. A website can generate thousands of unique visits per month, but their traffic can lack quality visits. Price, need, and trust are common business objections. Focus on these objections to sell your domains.

In short, knowing your market will help you to make domain sales. Understanding the niche will improve your domain purchases. Thus, you will learn to buy the right domain names to sell to the right end-users. Always have a buyer in mind. Buy domain names you will keep if you can’t sell them. These domain action will alleviate the frustration if a domain never sparks any interest. Sooner or later, an end-user may make a random offer. You never know. Offer your domain names to as many people as possible. You will increase your chance to make a domain sale. Lastly, show confidence in the communication process to gain an advantage. Good luck on selling your domain names.

What domains have you sold lately?

September 10, 2011

Are you buying domain names? Trying to sell these domain names? Don’t sit back and hope you’ll sell your domain names. As a domainer, you must be active in the domain game. What domains have you sold lately?

Preparing a sales pitch takes time. You may get discouraged. Many businesses lack professionalism. No wonder such businesses fail to retain their customers. These business owners will forget your name, never call back, and make up excuses.

What if a customer imitated these businesses? Most businesses would close their doors. Why is this information important? These are the people you hope will buy your domains? If you don’t operate a domain company, you will find that selling domain names is a tough act.

There are many successful domainers. They make a living from buying and selling domain names. However, their success relies on making business contacts. Businesses would rather conduct business with another company rather than to take a chance with you.

The next time you prepare a sales pitch, stop and think about your main goal. Do you want to waste your time trying to sell your domain names to a business? You may consider contacting domainers to buy your domains. Price and demand are two important indicators. Pricing your domains too high will decrease your sales. Offering the wrong domains will get rejections.

Businesses rarely follow-up with a domainer. They may call a domainer when a domain is their top service. There is sense of need that overshadows demand. Companies want domains, but must make decisions based on their marketing budget. For the most part, a clear need drives the online market. Deal with the need aspect rather than waste time with want and no demand for domains.

If a domainer prices their domains right, they will sell many domains. Furthermore, presenting the right domains will increase attention to a domain portfolio. In order to succeed in the domain space, you have to generate revenue through developing and selling your domains. Don’t waste your time reading domain blogs if you don’t plan to apply the information.

You want to sell your domains? List your domains on several domain platforms. Set the same prices or use the ‘make an offer’ option. Setting a fixed price above another buyer’s price limit or expectations can eliminate a potential sale. Choose a good price, make an offer, or include the combination of price and make an offer to increase your domain sales.

Consider trading your domains to another domainer to acquire domains more aligned with your future goals. Know your market. Learn everything there is to know about your domain portfolio’s keywords.

Contact many businesses because then you increase the probability to sell your domains. A rejection e-mail may lead to a potential sale. Make friends with the most successful domainers. These domainers may buy your domains.

Don’t be a passive domainer. Waiting to make a sale is like hoping for success. Successful rarely arrives unexpectedly at your door. Market your domains to put them in front of an audience. Supermarkets must market their products or else they lose out to their competitors. Still want to sell your domains?

Limit your time commenting on domain blogs. Don’t expect your fellow domainers to help you make sales. Never expect these domainers to buy your domains. Most certainly, these domainers will rarely help you out. You might come across three domainers out of a 1000 that actually care enough to help you. The rest are in the domain game to make a huge profit

Domain blogs want people to read their blogs to make revenue and to maintain a competitive advantage in the domain industry. Domain blogs and domain companies are like policymakers and interest groups. Domain newbies are identified as the target consumer market. A domain noob will click on ads, use affiliate programs and ask for advice. These same noobs will ask the same question over and over again.

How do you know when you reached success as a seller in the domain industry? You will know once you make sales without asking questions. You can negotiate deals to come to an agreement. You never hesitate while making cold-calls.

What domains have you sold lately? If you haven’t sold a domain, then you better reevaluate your domain goals. Do you make revenue developing domains? Are you carrying around high annual renewal fees? Think carefully about your domain goals to make future domain sales.

The Value of SeWatch.net to sell Domain Names

January 23, 2011

I’m not sure whether any domain investors have visited SeWatch.net. If you’re looking for a buyer, I believe this website will help you. After you search Google for potential buyers, input the website into the search window on SeWatch.net will generate SEO information such as site tags, which are keywords a website uses to compete for traffic in different categories.

Furthermore, if you own any domain names that are an exact match to the website’s tags, you can use that information as a selling tool. High traffic websites may reply back to ask a price. Even low traffic sites that want to establish a web presence may take a chance on acquiring your domain name.

The keyword to selling a domain name is finding the right buyer. There is always a buyer for a good name. A good name is a domain with market value. It will have exact match keywords without the extra baggage. Adjectives such as the following are good to attract attention to a product, but I believe that service domains must have an exact match to increase your chances at making a sale.

Adjective Examples

– Hot
– Dynamic
– Awesome
– Top
– Best
– All About
– Good

The adjective above are effective in the product and job niche, but can weigh down other domain names. However, there are some valuable domains that contain the adjectives above, though I never really search for such domains. My searches are all about the exact name. I wouldn’t consider all great domain names to be generic. Google suggestion keywords are important to me. IF I can type in the keywords into Google, and they pull up as a search suggestion, I know that people are typing in the keywords.

Although, I would rather own a GEO job or hotel domains, I feel that using ‘Dynamic’ or ‘Best’ as adjectives to describe the keywords are like a chained chess that won’t unlock a potential sale. They are anchors that keep a boat from moving across the ocean. Too many adjectives weigh down a domain. However, if TopJobs.com was available, I believe that is a good domain name. I don’t care too much for acquiring reverse order domains. I never sold any. In addition, CoolDownloads.org failed to find a buyer.

I try to find the domains I know a company will want. SeWatch.net is a great selling tool to reveal site tags. Exact match service domains are highly marketable such as ResumeServices.com, CoverLetterServices.com, CleaningServices.com, HandymanService.com, TreeService.com, LoanService.com and another other category that has many keyword results. Some may challenge me on suggesting that the adjectives listed above are good adjectives that add value to a domain name for SEO purposes, or as marketing tools. In my opinion, adding any of those adjectives to my past sales would have amounted to zero sales.

SeWatch.net will help you to identify the tags a website uses. You have leverage presenting an exact match domains that are listed as tags than offering a domain name with too many adjectives. Don’t get me wrong, long tailed domains are valuable. LaserHairRemoval.com is a major 6-7 figure domain name. MesotheliomaTreatment.com and the .org have great value due to their high CPC (i.e. attorney, treatment, health care, insurance, etc), and relevant demand. I own the domain AlternativeMesotheliomaTreatment.org. The domain has a high CPC in the $22 range. Estibot only values the domain at $5, but this domain is much more valuable in a sense that it can be developed in a reliable information site. Imagine the value of the ad clicks for attorneys, health care, treatment, and so forth. Adding addition keywords to compliment the category is useful to narrowing down a topic.

There are many resume websites that outperform resume.com and resumes.com. I’m sure the subdomain of a generic domain spend a lot of money on SEO services, print advertisements, affiliate programs, and by bidding on keywords. Your goal to sell a domain is to find a website or company that will want to use the domain to either build a website, point to an existing site, to build mini-sites, and essentially own the keyword category. Type-in any high traffic in SeWatch.net. They will likely provide you with the site tags.

Ask the following questions. What type of services or products does the website provide their customers and clients? How important are the keywords to the company? Will a consumer identify the company’s products and service with the domain name? Will paying 5 figures to acquire HDMICables.com help a company that sells HDMI cables? Companies have the money to spend. You know that a domain name is good when you get an immediate reply asking for the price. On opposing side, a domain name that never receives any responses, or is one that you can’t seem to find a home other than in your possession may be worth analyzing to consider its marketing value. Why waste weeks, and even months trying to sell a decent domain name? Your time will be better spent promoting your best domains.

Domain names with low average keyword results and barely any searches can be awesome. If the domain name is great, it really doesn’t matter what an appraisal system conveys to you. You can sell this domain to a company that provides the exact service or sells the exact product. SeWatch.net will guide you to the lighthouse tower with a potential buyer awaiting your domain. Your domain is like a ship sailing the sea.

What will it take for you to reach your destination? You need tools to navigate a sale. Many domain commentors will oppose anyone that considers traffic, Google Page Rank, keyword performance, and any other stats as factors to determine a domain’s value. They will sway one away from the riches. The generic quality of a domain can represent a name with little searches and average keyword results. And this domain name can be the most marketable service as company has to offer their customers. Find what site tags a website uses to capture traffic.

Know everything there is to know about the website and your domain. If they request traffic, and your domain doesn’t generic any traffic, tell them your site is only parked. Be transparent about the domain. Build value in the domain name and the keywords. Having high traffic will also attract major attention. Good domain names are those that describe a particular product, service, and anything else a company depends on to operate their business. When you visit Wal-mart and Target, you will notice they sell many products. What are the name of these products? Non stick cooking pans, stainless steel knives, leather backpacks, leather jackets, and many other products are descriptive, and valuable. They are usually made of a specific material, or have additional adjective to describe them.

I would have to spend a fortune to market allboutnonstickcookingpans.com. I wouldn’t waste the time or the money to register the domain. Sewatch.net is a good domain tool to analyze SEO relevant information. Site tags are the key to unlock a sale. Good luck Thanks for reading.

Below are the site tags I use for Domaining Mojo. DomainingMojo.com is pointed to DomainingMojo.wordpress.com. DomainingMojo.com is masked. I would prefer a site that specifically runs off the domain name itself, but I would be open to possibly expanding the blog to reach a larger audience.

Focus on selling to smaller companies

November 9, 2010

For the past several months, I have been emailing and cold calling businesses. What I discovered is that high volume traffic websites usually have more than enough traffic than they can handle. Essentially, they don’t need to acquire any keyword domains, or maybe they’re being selective on their domain purchases.

When you go out there and attempt to sell your domains, focus more on smaller companies that need to improve their overall traffic instead of large companies that already have a web presence. Smaller companies depend on traffic to grow their business, so acquiring keyword rich domains will allow them to compete with their competitors.

I realized today that an Alexa 12,500 ranked website which provides job and resume services already has enough traffic. They don’t have any use for cv, resume, and cover letter domains.

One tip I can offer is to convince the company that purchasing the domain will decrease their advertising expenses. Why should a company pay for an ad when they can acquire a quality domain that will eventually move up them up in the search engine.

The next time you try to sell domains, look through the yellow pages, or find small companies that have little web presence. Paying a domain broker is much better than investing months into trying to sell domains. Think about advertising your domains up for sale on free advertising platforms across the web. Good luck.

Student Of Fortune