Are you trying to sell your domain names? Do you know the end-user market in your relevant niche? Don’t waste too much time contacting the wrong companies. Expect end-users to delay a sale. Your best option to selling a domain name is to know your market.
Selling domain names is a tough task. You will experience challenges with selling top generic domain names. Domainers have a few options to sell their domain names.
- Sell to end-users (i.e. new startup, high traffic sites, and even low traffic sites)
- Sell to domainer
- Sell to friend
- Sell at auction
- Sell on free advertising sites
- Sell in domain forums
- Sell to established website
- Sell to companies listed in Yellow Pages with no website
- Sell to domain companies
- Sell to local business
You can sell your domain names to many entities. However, selling domain names require strategy. Owning the best generic domain names won’t guarantee you a sale. You have to build value into the domain name. Choose the right entity that needs your domain name.
Why are domain names hard to sell? Every company, domainer, and website have a different need. The key to selling a domain name is to identify a need. Any end-user, domainer, and a business will want a domain. Our wants and needs are different.
A high traffic website that loses traffic will need to solve their marketing dilemma. Therefore, there is a need to secure a domain name to reestablish traffic. Find relevant websites that are similar to your domain names. Visit Compete.com to view the website’s performance as well as their competitors. Go to Alexa.com and locate the high impact queries (i.e. top keywords that deliver traffic).
Visit Sewatch.net to locate site tags. Site tag are website’s top keywords used to drive traffic to them. Always purchase domain names with keyword value. Don’t risk your investment on future domain names you think are going to be worth money. Keyword domain names are the best option to increase your domain sales opportunities.
Education domains were once a safe bet. However, education domains are only good with high exact monthly searches and good CPC. They can make good ad revenue. It is rare for an education company to reply back to a sales pitches. These education companies are usually looking to purchase top keyword education domain names. For example, domain names such as DegreePrograms.com, OnlineCollegeDegrees.com, and OnlineDegrees.com are top education domains that sold at high prices.
Whenever ‘online’ precedes an education product and or service, the CPC will usually generate a high competition among bidders. ‘Online’ is a high impact keyword. Job and resume sites attract end-users. There is good competition in the job and resume space, especially since affiliate programs pay good commission to push leads. You can make 20% off a resume and cover letter sale.
For the most part, developing such domains into high conversion websites require one to have strong web developing and SEO skills. You must get ranked on the first page of the major search engines to generate good traffic. Job and resume seekers prefer to choose job and resume companies on the first few pages. It is rare they will look past page #4 to find services and quality content.
If these job and resume seekers are serious enough to search for content, then they may choose content listed as #9o or #120. Why are keyword searches important to selling domain names? Your goal is to inform an end-user that they need your keyword domain. These domain names can easily become good type-in traffic sites. A few good leads can recoup an investment. You can save an end-user on advertising costs associated with Google AdWords.
Buy dot com domain names to fully maximize your domain sales. There is no other domain extension with as much success as the dot com. No matter what you hear from others, the dot com extension is the best. Try to locate high search dot com domain names with strong keyword value. These domains are still available to hand register.
Moreover, good keyword domains may be sitting around in an auction with no takers. The minimum criteria is 1000+ exact match searches per month. However, there are some great dot com domains with searches between 100-1000 (i.e. EliminateDebts.com). You may find quality domain names with no exact match searches. It is up to you to locate these domain gems.
Service domain names are valuable. If you own a generic service domain name, you increase your chance in making a sale. CleaningService.com, TreeService.com, ResumeService.com, RoofingService.com, EmailService.com, WebService.com, PlumbingService.com and other service-based domain names are golden assets in the end-user market.
You might want to trying cold calling a business. Be aware that most people you communicate with on the phone lack domain experience. They may assume their website is enough to conduct business on the net. Educating these websites is not worth your time unless the business is interested in what you have to offer them.
Be assertive the moment you reach a voice. Don’t say do you want a domain name. Instead, tell the end-user that you are offering them a domain name you think will help improve their business. Every time you offer a domain name, try to push the sale forward with trigger words such as improve, better, strong, web presence, more traffic, saving, quality traffic, and controlling the keyword.
Know everything you need to know about the end-user. Study the end-user with the same focus as when you research an employer to prepare for an interview. One friend told me that in the sales market, you will deal with 80% objections, 18% maybe or no, and 2% sure deals. Learn to strengthen your ability to handle objections. You can let an offer to cool off. Go after the deal until you there is a definite rejection and or a closed sale. A domain sale is completed once payment is received and the domain is pushed or transferred to the new owner.
What are the main objections in domain sales? The main objections are price, need, and trust. Businesses will be cautious with people they don’t know. They will make price excuses to divert a sale. Challenge an end-user’s advertising costs. Tell them a domain name will reduce their future advertising costs. Need is a major factor. Inform the end-user there is a need to gain quality traffic. A website can generate thousands of unique visits per month, but their traffic can lack quality visits. Price, need, and trust are common business objections. Focus on these objections to sell your domains.
In short, knowing your market will help you to make domain sales. Understanding the niche will improve your domain purchases. Thus, you will learn to buy the right domain names to sell to the right end-users. Always have a buyer in mind. Buy domain names you will keep if you can’t sell them. These domain action will alleviate the frustration if a domain never sparks any interest. Sooner or later, an end-user may make a random offer. You never know. Offer your domain names to as many people as possible. You will increase your chance to make a domain sale. Lastly, show confidence in the communication process to gain an advantage. Good luck on selling your domain names.