Posted tagged ‘domain market’

Know your market to sell domains: Domaining Tips

September 18, 2011

Are you trying to sell your domain names? Do you know the end-user market in your relevant niche? Don’t waste too much time contacting the wrong companies. Expect end-users to delay a sale.  Your best option to selling a domain name is to know your market.

Selling domain names is a tough task. You will experience challenges with selling top generic domain names. Domainers have a few options to sell their domain names.

  1. Sell to end-users (i.e. new startup, high traffic sites, and even low traffic sites)
  2. Sell to domainer
  3. Sell to friend
  4. Sell at auction
  5. Sell on free advertising sites
  6. Sell in domain forums
  7. Sell to established website
  8. Sell to companies listed in Yellow Pages with no website
  9. Sell to domain companies
  10. Sell to local business

You can sell your domain names to many entities. However, selling domain names require strategy. Owning the best generic domain names won’t guarantee you a sale. You have to build value into the domain name. Choose the right entity that needs your domain name.

Why are domain names hard to sell? Every company, domainer, and website have a different need. The key to selling a domain name is to identify a need. Any end-user, domainer, and a business will want a domain. Our wants and needs are different.

A high traffic website that loses traffic will need to solve their marketing dilemma. Therefore, there is a need to secure a domain name to reestablish traffic. Find relevant websites that are similar to your domain names. Visit Compete.com to view the website’s performance as well as their competitors. Go to Alexa.com and locate the high impact queries (i.e. top keywords that deliver traffic).

Visit Sewatch.net to locate site tags. Site tag are website’s top keywords used to drive traffic to them. Always purchase domain names with keyword value. Don’t risk your investment on future domain names you think are going to be worth money. Keyword domain names are the best option to increase your domain sales opportunities.

Education domains were once a safe bet. However, education domains are only good with high exact monthly searches and good CPC. They can make good ad revenue. It is rare for an education company to reply back to a sales pitches. These education companies are usually looking to purchase top keyword education domain names. For example, domain names such as DegreePrograms.com, OnlineCollegeDegrees.com, and OnlineDegrees.com are top education domains that sold at high prices.

Whenever ‘online’ precedes an education product and or service, the CPC will usually generate a high competition among bidders. ‘Online’ is a high impact keyword. Job and resume sites attract end-users. There is good competition in the job and resume space, especially since affiliate programs pay good commission to push leads. You can make 20% off a resume and cover letter sale.

For the most part, developing such domains into high conversion websites require one to have strong web developing and SEO skills. You must get ranked on the first page of the major search engines to generate good traffic. Job and resume seekers prefer to choose job and resume companies on the first few pages. It is rare they will look past page #4 to find services and quality content.

If these job and resume seekers are serious enough to search for content, then they may choose content listed as #9o or #120. Why are keyword searches important to selling domain names? Your goal is to inform an end-user that they need your keyword domain. These domain names can easily become good type-in traffic sites. A few good leads can recoup an investment. You can save an end-user on advertising costs associated with Google AdWords.

Buy dot com domain names to fully maximize your domain sales. There is no other domain extension with as much success as the dot com. No matter what you hear from others, the dot com extension is the best. Try to locate high search dot com domain names with strong keyword value. These domains are still available to hand register.

Moreover, good keyword domains may be sitting around in an auction with no takers. The minimum criteria is 1000+ exact match searches per month. However, there are some great dot com domains with searches between 100-1000 (i.e. EliminateDebts.com). You may find quality domain names with no exact match searches. It is up to you to locate these domain gems.

Service domain names are valuable. If you own a generic service domain name, you increase your chance in making a sale. CleaningService.com, TreeService.com, ResumeService.com, RoofingService.com, EmailService.com, WebService.com, PlumbingService.com and other service-based domain names are golden assets in the end-user market.

You might want to trying cold calling a business. Be aware that most people you communicate with on the phone lack domain experience. They may assume their website is enough to conduct business on the net. Educating these websites is not worth your time unless the business is interested in what you have to offer them.

Be assertive the moment you reach a voice. Don’t say do you want a domain name. Instead, tell the end-user that you are offering them a domain name you think will help improve their business. Every time you offer a domain name, try to push the sale forward with trigger words such as improve, better, strong, web presence, more traffic, saving, quality traffic, and controlling the keyword.

Know everything you need to know about the end-user. Study the end-user with the same focus as when you research an employer to prepare for an interview. One friend told me that in the sales market, you will deal with 80% objections, 18% maybe or no, and 2% sure deals. Learn to strengthen your ability to handle objections. You can let an offer to cool off. Go after the deal until you there is a definite rejection and or a closed sale. A domain sale is completed once payment is received and the domain is pushed or transferred to the new owner.

What are the main objections in domain sales? The main objections are price, need, and trust. Businesses will be cautious with people they don’t know. They will make price excuses to divert a sale. Challenge an end-user’s advertising costs. Tell them a domain name will reduce their future advertising costs. Need is a major factor. Inform the end-user there is a need to gain quality traffic. A website can generate thousands of unique visits per month, but their traffic can lack quality visits. Price, need, and trust are common business objections. Focus on these objections to sell your domains.

In short, knowing your market will help you to make domain sales. Understanding the niche will improve your domain purchases. Thus, you will learn to buy the right domain names to sell to the right end-users. Always have a buyer in mind. Buy domain names you will keep if you can’t sell them. These domain action will alleviate the frustration if a domain never sparks any interest. Sooner or later, an end-user may make a random offer. You never know. Offer your domain names to as many people as possible. You will increase your chance to make a domain sale. Lastly, show confidence in the communication process to gain an advantage. Good luck on selling your domain names.

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How to become a good domain seller

January 19, 2011

The most common questions that are asked on domain blogs and forums are how to sell a domain and is my domain any good. What does it take to become a good domain seller? From my experience, you have to learn from your experiences. I made selling mistakes that eventually ruined several sales. Surely enough, I wasn’t happy about giving out too much information, or asking too much money for a domain. How does one become a good domain seller?

Most end-users don’t know a domain investor is selling a domain name. They may develop a business plan, which calls for the marketing team to secure a domain name. Essentially, good companies know the value of a domain name. If the company is unable to secure the generic name, they will make it a point to go after a subdomain of the generic name. What many are not fully aware of is that these subdomains of the generic name can become high performers. CareerBuilder.com is a powerful job site that generates nearly 12 million unique visitors per month, and nearly double that amount in total page views. Selling high traffic sites is another ball game.

The first step to becoming a good domain seller is to learn about domain tools. Many blog posters are going to sway you away from domain tools, which will lengthen your learning curve. Domain websites such as Compete.com (evaluates unique traffic, page views, and keywords), Sewatch.net (website keywords, GPR, and site tags), Alexa.com (Alexa Traffic Rank, popular keyword searches, and sites that link in), Valuate.com and Estibot.com (Domain valuation platforms), DomainTools.com (Whois lookup, domains for sale, and domain creation date and expiration), WebsiteOutlook.com and 7zoom.com (overall domain appraisals based on Alexa, GPR, backlinks, and domain age).

In essence, the more you learn about domain tools, the more seasoned you will be to cook a sale. Think of vehicle sales associates that use vehicle features as a hook to reel in the customer. Every time a customer asks about the price, the sales associate will change the subject because they know they can easily lose a customer with revealing the price too early. Domains operate on the same platform. As a domain seller, learn everything there’s to know about the domain’s niche, the buyer’s website or business (target audience, site traffic, CPC bidding, and etc.), and the price you want for the domain. You will usually know how to set the price. It really depends on the domain name, the market, the buyer’s traffic, and the value of the product and or service.

Websites that produce 100,000+ unique visitors per month will have a great deal of capital to invest. Even domain blog owners that generate 5-80K unique visitors per month have deep pockets because they also run companies. You’re not going to ask $10,000 on a domain for a website that only has 400 unique visitors per month. Know your market. What role does the buyer play in the niche? Are they a top performer? Or are they looking to move up the ranks? High traffic websites most likely have the money to spend. Your goal is to build interest in the domain.

Use Google to search the domain’s keywords. Determine which advertisers are bidding on the keywords. Make a list of those websites. Also, look at what sites are positioned on the first two pages. Add them to the list, but separate the advertisers from the websites. Label them to identify the difference. Visit the website. Click on the ‘contact us’ link on the homepage page. Usually, you will find the link on the bottom of the site, or at the top of the page. Present the domain to the end-user, telling them that you own the domain name, and you want to sell it to them.

You can tell them a specific price, but if the price is too high you may never receive a reply. Give them the bait so they’ll come to you. They will know from the moment they see the domain name whether it will compliment their business plan. If you present a domain name that the company uses, mention to them that acquiring such a domain will reduce their advertising cost because they will now own the category. However, they may bid on other keywords, so it is best to only mention your domain’s keywords.

When contacting more established websites, keep your sales pitch to a minimum. More than likely they already know the value of advertising, and what a domain name can do for them. If they ask you questions, you can give them some information. Domain tools will help you to educate a less established buyer, and or low traffic website to find value in a domain. The more information you share, the greater chance you have to make a mistake. If an end-user expresses interest, tell them the price of the domain. Don’t try to tell them what they can do with the domain, or mention any branding options. Thank them for replying back, and then provide them the price.

How do you price a domain? You can use Valuate and Estibot, though they may provide high or low appraisals to complicate the sale. You have to know how important the keywords are to an end-user. Most of the time, the generic name may be more than they want to spend. but then there are some end-users that already know the value of a domain. If a domain name is very unique and is specific to the company, don’t be afraid to ask more for the domain. After you make the sale, there is a strong chance the domain will increase in value. The more work a company puts into branding the domain, or even advertising the domain to build traffic in that particular area, the likelihood the domain will soar in value. Selling quality domain names is a challenge due to future value. I’ve seen a 3 character .com sell at $38k, only to be resold a few months later for 13 times more than the previous sale. That’s a tough sale to watch.

I would recommend using Sedo to complete sales. You can provide the buyer with the information to find the domain sales page. Sedo is quick with communicating to the seller to push the domain to them. They take payments, as well as make payments without delaying the process. I never experienced any problems with Sedo’s transfer team. From my standpoint, I realize the reason Sedo is the number #1 domain aftermarket sales leader.

There are times when a deal will not be instant. You may have to wait longer than expected to make a sale. Never lose your patience. Keep being persistent to ensure the buyer knows that you’re there to help. Don’t be too pushy. Always remain professional, showing respect from the beginning to the end. Advanced domain investors can complete deals directly with the buyer.

However, new domainers should use a domain sales platform to complete their first sale. It is best to become familiar with the sales process. You can learn to push domains to another registrar, as well as to another domain company. Selling a domain from within a registrar is effortless. Though, not the same can be said about pushing a domain outside of a registrar. I will write a future post on domain pushing. You can also visit DomainNamePush.com to watch videos and view the steps on the homepage.

Thank the buyer for purchasing your domain. Keep in contact with the buyer. Pricing a domain is important. If you price the domain too high, you will lose a sale. Pricing the domain too low will cost you a significant amount. Always communicate your intentions. If you don’t hear from the buyer, send them a e-mail. Of course, this article is more for those that need help making a sale. Experienced sellers usually have their personal sales technique set in place.

Advertise your domains for free on Craig’s List, Sales Spider, and other free advertising platforms. Send the potential lead to your domain sales page. Unless you know the buyer, or they’re a popular Internet brand, be careful with who you deal with in the sales process. Don’t give out too much information. Avoid taking checks or money orders as a form of payment. Only use PayPal to accept payments. In order to avoid conflict, have another domain company facilitate the deal. It is acceptable to work directly with popular websites, but dealing with strangers you don’t have a business relationship with can spell trouble. Trust is a major issue. Know your buyer.

Contact as many end-users as you can. You can tweak the content a little to personalize the sales pitch with addressing the e-mail to the end-user. Target advertising costs; challenge whether they’re receiving the results they want. If you find a potential lead that is serous, then you can invest time into completing the deal. Selling is a challenging process. When you get used to communicating with end-users, you will become more comfortable. Develop a sales strategy that works best for you. Be confident that you own the best domains. Never mention you own less appealing, or mediocre domains. You need to set the tone right away. Convey to the end-user what you want. Good luck on making a sale.

Domain Valuation based on the weight of keywords, and then a reported sale

January 14, 2011

Over the past year, thousands of elite domain names have changed ownership. Domain valuation tools such as Estibot keep track of the reported sales. Most of the time you can find a reported sale displayed below the extension list. The .co and .me domain names haven’t caught up in value unless there was a reported sale.

For example, a —-.co name is only worth $15. After selling in an auction, the domain is now worth the amount of the reported sale. This valuation strategy is attributed to the market. PRresumes.com appraises for $750, but PhotographerResume.com only produces a $450 appraisal. I favor PhotographerResume.com more because the keywords are searched more than 1,000+ times a month. Both domains can produce a sale.

I own SuisunCityHotels.com, which appraises for $1600. The keywords are searched over 1,000 times a month. In addition, I also own SuisunHotels.com. The domain barely generates an keyword stats, pulling in at a $5 appraisal. SuisunHotels.com receives more ad clicks and traffic, as opposed to SuisunCityHotels.com, the valuable domain. If I sell SuisunHotel.com for $1000, and the sale is reported, the domain will then appraise for $1,000.

The market valuation is a good tool, even though a random domain with no value can be appraised at $2,000. Suisun City only has one hotel, but many people search for hotels because they plan to visit relatives or friends. The surrounding cities, Fairfield and Vacaville, have a combined 210,000 people. When a person looking for a hotel in Suisun City types in the keywords in the search engine, a list of surrounding hotel will appear. There is value in owning both SuisunCityHotels.com and SuisunHotels.com. In my opinion, SuisunHotels.com is a good type-in domains to target hotels in the Solano County area. Hotels that operate in the area will benefit from owning such a domain.

The weight of the keywords, average keyword results, popular searches, Google Page Rank, Alexa, overture, CPC competition and amount, and the type of keywords targeting a niche are important factors in assessing a domain. Most elite domainers own so many domains, there is no possible way they can develop them all. Over time, many generic domains are assigned a Google Page Rank and an Alexa rank. They also generate unique traffic, as well.

A reported sale is an easy approach to increase the value of a domain name. Whereas, taking into account all the performance and keyword factors is better option to determine a domain’s worth. You can sell a $5 domain today for $1,000 at Sedo. That domain will be reported as a sale, which it will then be worth $1,000. Would I consider that an accurate valuation? In my opinion, a reported sale is an inaccurate way to assess the value of a domain name.

There is no accurate way to assign a value to a domain value. That is the reason reported sales are considered an obvious form of value. A home that sales in a particular neighborhood will set the tone for other homes also selling there. An owner selling a home for $500,000 will not attract value if other owners are selling their home in the same area for $200,000. Even such homes may have more than what the more pricier home is offering.

Domain names follow the same pricing method. It will take time for .co and .me domains to be assigned an accurate value. Many domain owners are turning down high offers on domains that be only worth $500 in the domain valuation. They’re experienced enough to know better to let these domains go for little money.

In assessing the .me market, the Sedo auction, private and public sales are helping .me to increase in value. That’s good news for my only .me domain – Spirituality.me. The Sedo .co auction a week after the Superbowl will likely further increase the value of the .co. Whereas, the .co land rush auctions already established a value on many generic .co domains. Mesothelioma.co captured a nice sale at $70,000. The one character .co names are more so for domain investors and companies that pre-qualify to meet auction standards.

The only .co domains I own are ResumeServices.co, Aesthetician.co, QRT.co, Suisun.co, BryantPark.co, and Pier39.co. I favor Aesthetician.co, and then ResumeServices.co. You have to be the judge of the assessing the market to determine an appraisal value. Even a paid appraisal is not always going to be accurate. Every company bases the valuation on different standards.

Go Daddy provided me with 5 free domain appraisal ($15 version). The reported generated a $50,000 value on MobileMovies.info and a $40,000 value on Suisun.org. I would like to believe that, but I know better. MobileMovies.info does generate consistent traffic. I may look to test the market on the domain. I think a good price, what Sedo recommends, is $1500. Mobile movies has high popular monthly search, both locally and globally.

Suisun.org will be worth a god amount to the community organization in Suisun City. The domain appraises on Valuate and Estibot for $1300. I think a fair price for the domain is $1600. I will probably never sell the domain for that amount because Suisun City only has a population of 30,000. As their market grows, so will my GEO domain name such as SuisunCityHotels.com, SuisunCityApartments.com, SuisunCityRentals.com, SuisunCityRestaurants.com, Suisun.biz, SuisunHotels.com, Suisun.org, SuisunJobs.com, and CityofSuisun.com.

In the meantime, every Suisun City domains already scored ad clicks and traffic. All the domain names are brandable to capture traffic in the surrounding Solano County cities (total population 450,000). I also own AmericanCanyon.info, AmericanCanyonJobs.com, FairfieldCaJobs.com, VacavilleJobs.net, SFJobs.info, and VacavilleCAHotels.com. I’m confident ValenciaJobs.org can make some revenue, as well as SantaBarbaraCaJobs.com. GEO hotel domains that have over 1,000 popular searches can capture traffic. Such hotel names like SantaMargaritaHotels.com, NewhallHotels.com, StevenRanchHotels.com, CanyonCountryHotels.com, QueensHotels.net, and GilroyHotels.net have a chance to produce a sale. All it takes is for me to convince a hotel property that acquiring the hotel domains will reduce advertising costs, and lead sales agreement established with other companies.

Know that a domain’s true valuation is what a buyer is willing to pay for the domain. Valuation tools help to assign a value on the domain, which then a buyer and seller can negotiate to find a median price. For the most part, reported sales are treated as value. Many generic domains have value because they are generic, cover a large market spectrum, are brandable, have many average keyword results and popular searches, have a GPR, Alexa traffic rank and unique traffic. Some may not have any backlinks, or performance stats, but another company has a plan to develop the domain into a popular product or service website. In the end, you will determine the value of your domains. Valuation tools will be there to help you to make a buying and selling decision.

Good luck.

Noticing a Domain Name Trend

September 20, 2010

Everyone knows that Frank Schilling is the one of the most important domain investors in the domain name industry. He owns many of the best domain names in the world. Whenever you’re looking for a specific domain name, you may come across Frank Schilling’s web page.

The domain name ResumeService.com is up for sale on Domain Name Sales. This is one of the best domain names you will come across. I own resumeservices.co, which I plan to retain as a future investment. Sedo commissioned resumewritingservice.com for $4100 this past December.

I noticed that Frank is holding onto certain domain names, while he is putting others up for sale. ResumeService.com is up for sale, but ResumeWritingServices.com is not.

MagnifyGlass.com is another domain name that Frank owns. The domain name is not currently up for sale.

I came to a conclusion that certain domain names are earning more revenue than others, or that Frank uses a system. We all know that he owns hundreds of thousands of domain names. I’m sure that most domainers have landed on a domain name that Frank owns.

InfluenzaVirus.net and InfluenzaVaccine.net are two other domain names that Frank has up for sale.

The Domain Name Sales box shows up on the two domain names above. Essentially, there seems to be a criteria as to which domains are put up for sale, and which are kept off the sales list. If I had the money to make a large purchase, I would definitely purchase ResumeService.com.

ResumeService.com is a major domain name that will continue to increase in value, especially when the job market stabilizes in near future. I can’t think of many domain names that are as appealing as ResumeService.com.

ResumeWritingServices.com is another great domain name that is not up for sale. I recently acquired CoverLetterServices.com and ResumeServices.co.

I feel that the most popular domain names are in the education and job fields. Furthermore, domain names such as magnifyglass.com produce many keyword results and popular monthly searches. I happen to own magnifyglass.net, influenzavirus.us and influenzavaccine.us.

In essence, I own a few domain names that are similar to Franks’. My collection is .0000001, as compared to Franks’. However, I’m confident that my domain portfolio will continue to grow. I know exactly what domain names to hand register, and how to find a buyer. In regards to domain name acquisitions, I only paid above the cost of registration on one occasion. This past January, I won a domain name in a Go Daddy auction.

I built my entire domain portfolio on hand registrations. The domain name trend that I’m noticing is that names that are not up for sale are probably generating some nice revenue, so it is a good time to sell the domains.

The domain names that are up for sale may be generating good revenue, but there’s probably some sort of criteria set into place to determine their sales status. It may be a good time to move certain names while the market is still strong.

ResumeService.com is up for sale, but ResumeWritingServices.com is not. MagnifyGlass.com is not up or sale, while influenzavirus.net and influenzavaccine.net are currently up for sale.

In my opinion, Frank uses a system to determine which names to sell, and which ones to keep – i.e. revenue earnings, market trend, popularity, sentimental value, and etc. ResumeService.com is an awesome domain. I own ResumeWritingJobs.com.

I see major potential in resume domain names. The job market will rebound soon enough. Resume, jobs, and education are the most influential domain names in the market. If you want to make money, invest in domain names that fall into the categories listed above.

Good luck on domaining and domain investing.